About Us

Every fragrance at Les Arômes NYC begins with a story, and Noor's story began with love.

As a little girl growing up in Algeria, Noor watched her mother treasure a beloved French perfume. When the bottle ran out and replacing it was out of reach, Noor did something unforgettable. She stepped into the garden, gathered mimosa, iris, red roses, white roses, and other flowers, and began blending them into a bottle herself.

She was only nine years old, but even then she knew fragrance had the power to hold memory, love, and emotion.

What started as a child's desire to make her mother smile became the foundation of a lifelong passion.

After coming to the United States and building her life from Harlem to Queens,Noor carried that same vision with her: to create beautiful fragrances from raw materials, offer exceptional customer care, and make luxury scent experiences accessible without breaking the bank.

Today, inside her Glendale boutique, that dream lives on through every bottle she creates.