About us

Noor has always had a deep passion for perfume, even in childhood. One of her earliest memories is crafting perfumes using roses and mimosa flowers from her mom’s garden, blending them with water to create delicate, fragrant mixtures. After moving to New York from North Africa in 2002, she joined a private perfume company, where she diligently honed her fragrance-making skills.

Driven by her love for fragrance, Noor decided to follow her passion on her own terms and founded Les Aromes NYC. At Les Aromes, we believe that fragrance is more than just a scent—it’s a memory, a feeling, and a connection to something deeper. A perfume isn’t special because of its price tag—it’s special because of what it brings to your day-to-day life: the memories, the experiences, and the personal signature it leaves. A fragrance can mean so many things to so many people, but the bottom line is that it’s special. 

When a customer comes to Les Aromes with an idea of the scent they desire, Noor listens closely. Perhaps they are drawn to something fresh and floral, or maybe they’re in search of a deeper, more sensual fragrance. Noor nods with understanding and pulls from her extensive collection of oils, each one filled with endless possibilities. Together, she and the customer experiment, blending notes, adjusting proportions, and testing on scent strips. It’s a process of discovery, sometimes requiring several tries, but Noor loves the art of finding the perfect combination. Eventually, they create a fragrance that speaks to the customer’s essence. The moment the scent is just right, the customer’s eyes light up with excitement—they’ve found something truly special. That connection is always Noor’s favorite part.

Our focus is on creating personalized experiences, ensuring that each scent we craft is unique to the individual. We are dedicated to helping our customers find the fragrance that perfectly captures their essence, turning every scent into a meaningful experience.

Smell good, feel good.